电子商务英语考试真题
One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:
Management/People: The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.
Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, management must recognize the company’s market position and the potential of its ideas in the market.
Funding: The ability of the venture to raise operating cash in order to establish profitability. Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.
(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.
七、 汉译英(本大题共5小题，每小题2分，共10分)
用括号内给出的词，把下列汉语句子翻译成英语。
76. 那将给你以极大的竞争优势。(advantage)
77. 你的错误可能导致严重的后果。(arise)
78. 我们要用历史的观点去看待这些事情。 (perspective)
79. 保罗在数学上取得了好成绩。(achieve)
80. 那机会太好了，不能错过。(too. . . to. . . )
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