电子商务英语考试真题
D. senior citizens have experience
Passage 3
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken mark1eting practices to their core. In a recent paper, Whartons Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices (priceline.com), or buyers and sellers can haggle independently in auctions (eBay.com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. “It is not just our computers that are being reprogrammed; it is customers themselves,” says Wind. “These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. ”
For one thing, cyber consumers expect to be able to customize everything — from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. “Companies that cannot meet their demands and expectations will be at a loss,” says Wind.
38. This passage was most likely to be taken from ____________.
A. a paper discussing digital revolution
B. an introduction to a book
C. a book on digital revolution
D. an overview of a paper
39. Compared with traditional customers, the emerging cyber consumers ____________.
A. are more difficult to satisfy
B. have less knowledge about business
C. have more problems with prices
D. are less willing to buy products and services
40. In the last paragraph, what Wind said means ____________.
A. companies should try their best to meet the digital consumers’ demands and expectations
B. it will be more and more difficult for companies to earn profit in e-business
C. most of the companies in e-business are at a loss
D. digital consumers’ decision to buy depends largely on others’ evaluation
四、 单词汉译英(本大题共15小题，每小题1分，共15分)
根据给出的汉语词义和规定的词类及首字母写出相应的英语单词。
41. 做广告 v. a____________
42. 批评的;危急的;决定性的 adj. c____________
43. 清楚的，明显的 a. d____________
44. 繁荣 n. p____________
45. 不可避免的 adj i____________
46. 定居;居住 v. r____________
47. 一致;一贯;相符 adv. c____________
48. 尝试，试图，努力 v. & n. a____________
49. 外面的，位于某物外表 adj. e____________
50. 领地，领土;范畴 n. d____________
51. 比较，对照 v. c____________
52. 细查;扫视 v. s____________
53. 智力;情报 n. i____________
54. 获得成功，达到目的 adv. s____________
55. 无疑，肯定，毋庸置疑 adv. u____________
五、 单词英译汉(本大题共15小题，每小题1分，共15分)
给出下列单词或术语的汉语意思。
56. customer service
57. monitor
58. bandwidth
59. end user
60. IP address
61. transfer funds
62. individual spending habits
63. solution
64. discounted price
65. prototype
66. human resources
67. exploit
68. shipping method
69. strategic objective
70. billboard
六、英译汉(本大题共5小题，每小题2分，共10分)
阅读下面的短文，然后把画线的句子翻译成汉语。
It has been a tumultuous time for dot-com start-ups. In fact, Gartner, Inc.estimates that over 75% of e-commerce start-ups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.