经典英语美文:Dream to Be a Hero
Dream to Be a Hero
Most parents who want to send their kids to camp in the summertime have to pay hundreds, even thousands of dollars.If your kid happens be a really good basketball player,you probably won"t have to pay a dime.Your kid will go to camp,basketball camp,courtesy of Nike Adidas.those shoe companies scour the country for the best basketball talent and compeite like crazy to get those kids into their brand,offering free shoes,free tips,free camps to even younger players.
Inteviewer :How old were you when they started
To singling you out? Were you just a little kid?
Tyson Chandler:It was about 5th garde,6th grade.
When we first met him in 1997,Tyson Chandler had just finished 8th grade but he and his teamnates on the southern Califolia all stars were already sponsored and equipped by Nike.
Interviewer:You are all wearing Nike.
Chandler:Yeah.
Interviewer:You are Nikemen
Chandler:AlI Nike.
Nike and Adidas have turned summertime into a huge basketball bazaar,spending millions of dollars to coral every kid with a decent jump shot.Betting that one Of two of them wiIl develop into supestar and human bi11boards.
As soon as kids are finished with their junior high or high school seasons in the spring,coaches armed with free shoes are weid1ing to recruit them from Nike summer teams or Adidas summer team that will play all the way through August.
Both Nike and Adidas have sponsored youth tournaments in LasVegas.Hundreds of kids as young as 12 showing their skills on the court,and strutting their stuff on the strip. At an age when them only mail most kids get is birthday party nvitations,Tyson
got recruitment letters from UCLA and Arizona and Syracuse.
They wanted him for later,Nike already had him.Both companies also have their hooks in high school basketball teams,all around the country.
There are more than a hundred Nike high schools and a hundred Addidas high schools.They get free shoes,free uniforms and free equipment and often cash for the coach.In return Nike and
Adidas get exposure,loyalty and a pipeline for promsing players.More and more,the best teenage players are turning
pro right from high school.
Tyson"s mother is worried that things are moving to fast for her son.
Interviewer:Do you worry sometimes about what this is doing to your kid?
Mother:Yes,I do,I worry cause I don"t want him to move too fast,I still want him to be a kid.
Interviewer:He is a kid.
Mother:Yeah,but a lot of people overlook that because of his height.
许多父母情愿花上几百,甚至几千美元也要把孩子送进夏令营。如果你的孩子是一个灌篮高手,你也许就不用花费分文。你的孩子将可以参加一个由耐克和阿迪达任斯举办的篮球夏令营。这些鞋业公司到全国各地搜罗篮鸣球精英,争先恐后地将这些孩子招至自家公司旗下,甚至为小孩子们提供免费鞋子、对免费的旅行和免费的夏令营。
记者:他们把你挑出来的时出候你多大?当时你还是个小孩子吧?
泰森·钱德勒:那时候我大约五、六年级。
1997年初见到泰森·钱德勒的时候,他刚刚读完八年但他和他在加利福尼亚南部的'全明星篮球赛的队友们已全部获得耐克公司赞助,并获全套耐克装备。
记者:你们都穿耐克。
钱德勒:是的。
记者:你的鞋子也是耐克的。
钱德勒:是的。
记者:你们都是耐克人。
钱德勒:全是耐克。
耐克和阿迪达斯把暑假时光变成了一个大型篮球市场,为了一个优美的跳跃投篮动作就在每个孩子身上技资数百万美元,希望他们中的一个或两个能成长为超级明星或活招牌。一旦孩子们完成了春季的初中或高中学业,那些以免费鞋子做诱饵的教练就开始将他们从耐克或阿迪达斯夏令营队招募进来,然后整个八月便持续进行比赛。
耐克和阿迪达斯都赞助了拉斯维加斯的青年锦标赛。成百上千的小孩子,甚至只有十二岁的小不点也在赛场上展示着他们的球技,在繁华大街上炫耀着自己的球技。同龄的孩子此时收到的只是生日宴会的邀请函,而泰森则收到加利福尼亚大学洛杉矶分校、亚利桑那大学和锡拉丘兹大学的录取通知书。这些大学只能排后了,因为现在他属于耐克。两家公司在全国中学的篮球队里都有星探,全国大约有一百多所耐克中学和一百所阿迪达斯中学。他们提供免费的鞋子、免费的球服和免费的装备,还为教练支付酬金。作为回报,耐克和阿迪达斯则获得曝光率、忠诚以及输送大有前途的球员。于是,这些出类拔萃的少年球员一从中学毕业就成了职业球员。
泰森的妈妈有些担心,这样的发展对她儿子来说是不是太快了些。
记者:有时你是不是会担心孩子现在的经历?
妈妈:是的。我担心,因为我不想他发展得太快。我想让他做个小孩子。
记者:他本来就是个小孩子。
妈妈:是的,可是许多人都因为他的身高而忽视这一点。
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