BEC初级考试口语谈判技巧之空头许愿

　　【提要】商务英语信息 : 2017BEC初级考试口语谈判技巧：空头许愿

BEC初级考试口语谈判技巧之空头许愿

　　The Beggar 空头许愿

　　Identification A negotiation keeps turning to the subject of the other party’s problems. You hear how he is really having trouble at his company, and how badly he needs your business. He promises that the next time you negotiate, he’ll gibe you a break if you give him one now.

　　Note Promises are easy. Performance is difficult. This kind of negotiating tactic takes the deal away from the professional arena. This tactic loses more often than it wins.

　　Solution Tell the other side that unless they want to negotiate two deals at once, including the future one where they make major concessions, you are not interested. It may seem hard-hearted, but negotiating is a professional skill. Negotiators have to behave professionally, period.

　　【拓展阅读】商务英语初级冲刺题

　　英文正文

　　A: We feel the market will soon be on the upgrade, and it’s time to work together on this new product.

　　B: I think we all agree that there will be a market boom soon. If we plan ahead, we shall beat our competitors.

　　A: Yes. When people start spending the money they saved during the market slump, we’ll do well.

　　B: We’re ready to put a lot of money into making the product. Are you going to invest in marketing to develop the market for it?

　　A: Yes. Our company is not making much money now, but we know if we spend money to develop the market for this product, future profits will be good.

　　B: It’s a feature of the market that people start to buy things only when they are sure the market is getting better.

　　中文翻译

　　A: 我们觉得市场的行情很快就会上扬。现在合作推出新产品，正是时候。

　　B: 我想我们都同意，市场景气很快会好起来;如果我们提早计划，就可凌驾其它竞争者了。

　　A: 没错。等到顾客开始花他们在不景气时所省下的钱时，我们就发了。

　　B: 我们已经准备了一大笔钱来制造新产品。贵公司是否也要投资这个产品的行销，一起开发市场?

　　A: 是的。我们公司现在虽然不是很赚钱，可是我们知道，如果我们投资开发这项产品的市场，未来的利润将会看好。

　　B: 这是市场的特色：也就是说大家非得确定市场会好转，才会开始买东西。

　　短语解说

　　the market is on the upgrade 市场看涨

　　"upgrade"，‘上扬、提升’;"up"在此有‘向上’的意思。市场看涨表示经济复苏，市价逐渐向上扬升，而商品交易亦日趋活络。与之相反者为"The market is off (down)."(市场下滑)和"The market is on a downward trend."。

　　market boom 市场繁荣;市场景气