广告大师经典语录
要有灵感就要要先有一个真正的生活”
--智威汤逊创意总监 劳双恩
“To swear off ma-ki-ng mistakes is very easy.All you have to do is swear off having ideas.”
不想犯错？只要不再去想好的创意点子就行了。
“Fun without sell gets nowhere but sell without fun tends to become obnoxious.”
有趣却毫无销售力的广告，只是在原地踏步；但是有销售力却无趣的'广告，却令人憎恶。
“Keep it si-mp-le.Let's do the obvious thing-the common thing-but le
t's do it uncommonly well.”
简单点吧！让我们挑最明显的特点-最共通的事物-把它做得非比寻常地好。
“We want consumers to say,‘That's a hell of product’instead of ‘That's a hell of an ad.’”
我们希望消费者说：「这真是个好产品」，而不是说：「这真是个好广告」。
“Ideas alone enable a man to survive and flourish.”
创意给人生命和生趣。
“If you are writing about baloney,don't try to make it Cornish hen,because that is the worst kind of baloney there is. Just make it darned good baloney.”
如果你要写废话，也要写得像样，不要写得低俗
“I am often asked how I got into this business. I didn't. The businegot into me.”
人们时常问我为何选择了广告。其实是广告选择了我。
---李奥贝纳（万宝路香烟广告创意人）
【广告大师经典语录】相关文章：
营销大师经典语录06-25
台湾星云大师经典语录05-14
爱情大师张小娴经典语录05-14
延参大师的经典语录06-25
舍得星云大师经典语录06-25
世界投资大师经典语录06-20
心理学大师经典语录06-25
民-国教育大师经典语录05-13
世界营销大师的经典语录名言11-26