新西兰奥塔哥大学市场营销管理专业留学参考

新西兰奥塔哥大学市场营销管理专业留学参考

　　新西兰奥塔哥大学本科专业：市场营销管理

　　专业描述：

　　Every day we come into contact with marketing. Each time a purchase is made, or a service utilised, the principles of marketing have been involved. Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling.

　　Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Marketing includes a number of activities - research, strategic planning, product development and management, pricing, distribution, consumer behaviour and advertising and promotions - each of which can be applied globally. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand. Markets are different, but marketing is universal and applicable to a job in any part of the world. Whatever your career plan, be it with a multi-national, working in a non-profit organisation or self-employment, marketing skills and knowledge are necessary.

　　入学要求：

　　中国普通高中毕业，并且读完大学一年级。雅思（IELTS）单项6.0，TOEFL550（机考213分，写作4.5）。部分课程要求雅思6.5以上。

　　学校简介：

　　位于新西兰南岛奥塔哥省首府达尼丁市的奥塔哥大学（/）成立于1869年，是新西兰最早成立的大学，多年来，学校在学术研究和教学的许多方面已达到卓越的水准。学校目前注册的学生总数达18，000人其中有2，000多名是研究生。学校还有来自40多个国家的.1000名外国留学生。

　　位置和地点

　　学校的主校园位于达尼丁市。丹尼丁的环境安全，舒适，不拥挤，是理想的学习和开展各种户外活动的好地方。达尼丁校园位于市中心，大多是学生住在只需要步行即可到达校园的地方，离市中心的服务和购物中心也不远。奥塔哥大学还在基督城和惠灵顿设有医学和健康科学习院。

　　达尼丁市是充满苏格兰气息的城市，人口只有12万，而城市中有着许多古老的建筑，和传统欧洲大学城有着极像的风格。除此之外，达尼丁靠海并有天然良港的地理位置，使得所有往来奥塔哥省的货物，都要经过达尼丁市，所以本市也是南岛南端的运输枢纽。