大学英语四级考试真题第一套
G.Companies are also trying to get customers to buy new and more items, including drinks.McDonald's started selling better coffee as a challenge to Starbucks.Its " McCafe" line nowaccounts for an estimated 6% of sales in America.Starbucks has sold rights to its Seattle's Bestcoffee brand to Burger King, which will start selling it later this year.
H.As fast-food companies shift from "super size" to "more buys", they need to keep customer traffichigh throughout the day.Many see breakfast as a big opporttmity, and not just for fatty food.McDonald's will start selling porridge (粥)in America next year.Breakfast has the potential to bevery profitable, says Sara Senatore of Bernstein, a research firm, because the margins can be high.Fast-food companies are also adding midday and late-night snacks, such as blended drinks andwraps.The idea is that by having a greater range of things on the menu, "we can sell to consumersproducts they want all day," says Rick Carucci., the .chief financial officer of Yum ! Brands.
I.But what about those growing waistlines? So far, fast-food firms have cleverly avoided governmentregulation.By providing healthy options, like salads and low-calorie sandwiches, they have at leastgiven the impression of doing something about helping to fight obesity (肥胖症).These offeringsare not necessarily loss-leaders, as they broaden the appeal of outlets to groups of diners thatinclude some people who don't want to eat a burger.But customers cannot be forced to ordersalads instead of fries.
J.In the future, simply offering a healthy option may not be good enough."Every packaged-food and restaurant company I know is concerned about regulation right now," says Mr.Palmer of UBS.America's health-reform bill, which Congress passed this year, requires restaurant chains with 20 ormore outlets to put the calorie-content of items they serve on the menu.A study by the NationalBureau of Economic Research, which tracked the effects on Starbucks of a similar calorie-postinglaw in New York City in 2007, found that the average calorie-count per transaction fell 6% andrevenue increased 3% at Starbucks stores where a Dunldn Donuts outlet was nearby--a sign, it issaid, that menu-labelling could favour chains that have more healthy offerings.
K.In order to avoid other legislation in America and elsewhere, fast-food companies will have tocontinue innovating (创新).Walt Riker of McDonald's claims the change it has made in its menumeans it offers more healthy items than it did a few years ago."We probably sell more vegetables,more milk, more salads, more apples than any restaurant business in the world," he says.But therecent proposal by a county in California to ban McDonald's from including toys in its high-calorie"Happy Meals", because legislators believe it attracts children to unhealthy food, suggests there isa lot more left to do.
46.Some people propose laws be made to stop McDonald's from attaching toys to its food specials for children.
47.Fast-food finns may not be able to cope with pressures from food regulation in the near future.
48.Burger King will start to sell Seattle's Best coffee to increase sales.
49.Some fast-food firms provide healthy food to give the impression they are helping to tackle the obesity problem.
50.During the recession, many customers turned to fast food to save money.
51.Many people eat out less often to save money in times of recession.
52.During the recession, Burger King's promotional strategy of offering low-priced items often proved ineffective.
53.Fast-food restaurants can make a lot of money by selling breakfast.
54.Many fast-food companies now expect to increase their revenue by introducing higher-priced items.
55.A newly-passed law asks big fast-food chains to specify the calorie count of what they serve on the menu.
Section C
Directions: There are 2 passages in this section.Each passage is followed by some questions orunfinished statements.For each of them there are four choices marked A., B), C.andD ).You should decide on the best choice and mark the corresponding letter on AnswerSheet 2 with a single line through the centre.
Passage One
Questions 56 to 60 are based on the following passage.
If you think a high-factor sunscreen (防晒霜)keeps you safe from harmful rays, you may be wrong.Research in this week's Nature shows that while factor 50 reduces the number of melanomas(黑瘤)and delays their occurrence, it can't prevent them.Melanomas are the most aggressive skin cancers.You have a higher risk if you have red or blond hair, fair skin, blue or green eyes, or sunburn easily, or if a close relative has had one.Melanomas are more common if you have periodic intense exposure to the sun.Other skin cancers are increasingly likely with long-term exposure.