公共英语三级真题
Bloggers complained, but NBC wouldn' t give way. Its research shows that people like me, who want to watch the Olympics online, represent only 7 percent of the total audience. The other, bigger concern is: the Internet doesn' t deliver any money. Advertisers remain willing to pay big money to show their commercials on prime-time TV. But on the Internet? Not so much.
So NBC clings to the old way of doing things. As it sees it, the prime-time show is the most important. To make matters worse, NBC was already expecting to lose $ 250 million on the 2010 Vancouver Games. Good luck persuading it to invest in a risky Web project.
It's easy to blame the network executives. But the NBC guys and their like are only doing what makes sense. They're going where the money is.
That needs to change. Yes, selling reporting of Olympic events over the Internet would drain away some of the prime-time audience, but my sense is many of the online subscribers would still watch the prime-time show. And over time, the subscription dollars could become a substantial rev- enue stream. Instead of viewing the Internet as a threat to prime time, the TV networks should see the Web as a way to sell even more of their product to a small but passionate subset of their audi-ence.
I' m hoping that by 2014, that will have changed.
51、 According to the writer, watching the Olympics online as one likes
A.is technologically impossible
B.is still denied to the audience
C.has been a dream for 20 years
D.will no longer be free in 2014
52、 We learn that what Americans saw about the Vancouver Olympics
A.was unavailable online
B.differed from the news
C.seemed weird to them
D.was first shown on TV
53、 Bloggers complained about NBC' s
A.neglect of those in the minority
B.excessive online advertisements
C.delay in providing videos online
D.limited reporting on sports news
54、 After the 2010 Vancouver Games, NBC is likely to
A.improve its prime-time show
B.continue its current practice
C.raise its price for advertising
D.try its luck in a web program
55、 The writer thinks the TV networks should view the Web as a potential to help them to
A.make dramatic profits
B.develop new products
C.satisfy their subscribers
D.divide prime-time revenues
Text 3
根据下列材料，请回答56-70题：
One important thing during the pre-Christmas rush at our house was the arrival of my daughter' s kindergarten report card. She got high praise for her reading, vocabulary and overall en-thusiasm. On the other hand, we learnt that she has work to do on her numbers and facility with the computer, though the detailed handwritten report her teachers prepared is absent of any words that might be interpreted as negative in describing her efforts. A number system indicates how she' s measuring up in each area without any mention of passing or failing.
All of which seems to make my daughter' s school neither fish nor fowl when it comes to the debate over the merits of giving formal grades to kids. At one level, the advantages and disadvanta-ges are obvious. A grade system provides a straightforward standard by which to measure how your child is progressing at school--and how he or she is getting on compared to other children. But as writer Sue Ferguson notes, "Grades can deceive. " The aim should be "to measure learning, not simply what a student can recall on a test. " The two aren' t the same--and if you doubt that as an adult, ask yourself whether you could sit down without any preparation and still pass those high-school-level examinations.
If you' re old enough, you' ve lived through this debate before. At one time, it was considered unfair to put children in direct competition with one another if it could be avoided. The inten-tion behind tha.t may have been good, but it ignored the fact that competition, and the will to come out on top, are essential components of the human condition.
This time around, educators working with a no-grades approach are emphasizing different rea-sons. The thing is, that approach is much more commonplace in the adult workplace than is the tra-ditional pass-fail system we place on our children. Many workplaces conduct regular employee eval-uations. There are usually fairly strict limits to what an employer can tell an employee in those eval-uations-and even then, negative evaluations can be challenged by the employee. No matter where you sit in the debate over the grade system, then, the real question is this: if it' s so good for kids, why isn't that also true for adults?